Pinpointing consumer behavior is like trying to catch a fly with chop sticks; however, occasionally, statistics provide insights.
Via comScore.com, Shop.org administered a study looking at consumer behavior and attitudes toward 'social commerce.' They broadly defined commerce to include not just purchasing, but also posting comments or conducting product research on a variety of social media sites.
It's interesting research and something to think about as you wade into social media.
- Brian Sonnenberg