Tuesday, November 30, 2010
Google expects a decrease in spending for paid keywords especially among small businesses, which is why they see potential value in Groupon. While it's a large acquisition, it has consequences for small business because it's an indicator of a growing trend. The future of small business online advertising could be targeted e-mail messages.
Whether through the Loyalty Rewards program or your own efforts, start building your customer lists!
Monday, November 29, 2010
Here's an obvious point: Facebook isn't going anywhere (at least for the foreseeable future). Facebook now accounts for 25% of the page views in the United States. Facebook and Google are quickly on the way to web traffic domination.
Thursday, November 25, 2010
Wednesday, November 24, 2010
Although celebrities and athletes receive the most attention for posting on Twitter, it can be extremely valuable not only as a marketing tool but also as an educational tool. When you choose who to follow, do it wisely because you will receive the information they "tweet" some of which can be quite valuable to you.
Even if you never post a "tweet," Twitter is a great way to monitor trends in your industry. What a great educational tool!
Monday, November 22, 2010
However, in addition to frequently changing the homepage and other pertinent pages, plan to go through your web site every three months or so to make a change on every single page. Search engines like to see that changes are made to a web site.
For example, the "Contact Us" page probably doesn't need frequent changes, but every three months, plan to make a small change to that page.
The search engines will smile upon you favorably.
Friday, November 19, 2010
You might be surprised what you can find on the Internet these days...or maybe not. There's a lot of information available, and it's not all correct.
Try a Google search for your store and see what shows up. You'd probably be surprised to see a lot of information on sites with which you have no affiliation. You'll see name, address, phone number, hours of operation, products and services and maybe even a review or two.
Periodically, perform a Google search for your store. See what's out there because some of it may not be correct (like your hours of operation), and if possible, you'll want to correct that information. You'll also want to monitor customer reviews that are posted on these sites and respond to them whether positive or negative.
So, Google your store and take inventory of the information available online because it's important to monitor and manage this part of your business.
Monday, November 15, 2010
Thursday, November 11, 2010
They chose a tier 3 web site, and we created a new catalog interface with them. We now have the ability to embed the catalog in your web site. We would still need an export from your POS system to show your store's pricing, but at least when it's embedded, it looks like your catalog and won't navigate away from your web site. Check out either Adams or Austin's web site to see how it looks.
As far as cost, if you're a tier 3, it would cost slightly more. It would be somewhere in the neighborhood of $150 more than the cost of a tier 3 site, which would put the total cost between the tier 3 and 4 sites.
Wednesday, November 3, 2010
From there, you can upload the picture to the web site, so that it appears to your customers.
These are just sample ads that we've taken from the corporate circular in November; however, please let me know if you need them to say a different price and we can certainly adjust it to your specific pricing.