Since new media offers great synergistic opportunities, I just started a Twitter feed specifically for our group of web dealers. Posts on this blog will feed directly into the Twitter account.
Although celebrities and athletes receive the most attention for posting on Twitter, it can be extremely valuable not only as a marketing tool but also as an educational tool. When you choose who to follow, do it wisely because you will receive the information they "tweet" some of which can be quite valuable to you.
Even if you never post a "tweet," Twitter is a great way to monitor trends in your industry. What a great educational tool!