For those of you exploring online advertising, Google's potential acquisition of Groupon could indicate a transformation in how small businesses promote online.
Google expects a decrease in spending for paid keywords especially among small businesses, which is why they see potential value in Groupon. While it's a large acquisition, it has consequences for small business because it's an indicator of a growing trend. The future of small business online advertising could be targeted e-mail messages.
Whether through the Loyalty Rewards program or your own efforts, start building your customer lists!