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Tuesday, November 1, 2011

Collecting Email Addresses

Collecting email addresses is an important step in developing your online marketing. It is important to try to give your customers an incentive to join your mailing list. We want to add value to your email marketing by offering your customers "Exclusive Online Offers Only". When the customer knows that they will only get these offers electronically, that will give them incentive to want to join your email list. It is important that you only offer these incentives online, otherwise your online marketing loses value.

As Darwin taught us, it is not the strongest that survives, it is the one that adapts. These email addresses will help in many different ways in your marketing plan in the future. United Hardware will have many new options for you starting in 2012.

The first step when collecting email addresses is to ask your customers at the register or when they are walking in to your store. You can have cards at your register for the customer to fill out. United Hardware also has a signage package to get you started. Just ask!

Here are a couple other ways for you to collect email addresses in your store:

Have a contest - You can collect email addresses when your customer signs up for a promotion, contest or give away.

Join RepeatRewards - Having a loyalty program is a great way to make your customers feel like they are getting something in return.

Have a newsletter - Send out a monthly newsletter with current events in your community along with other exciting news you would like to share.

Facebook Fan Page - United Hardware can get you started on adding a tab on your Facebook fan page to collect email addresses straight from one location. This is a great tool for those of you who have already started a fan page on Facebook.

There are many other creative ways you can collect email addresses. The most important fact to remember is to make sure your customers know that they are "opting-in" to Exclusive Online Offers.

If you have any questions, please let me know and I will be happy to assist you.

Have a great day Dealers!
- Allison

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