Selling products online has its challenges: catalog maintenance, fulfillment, customer payments, etc. There are many moving parts, and it requires much strategic thought.
You may not sell merchandise online now and perhaps never will, but NPR ran a story about a small New York company that was adversely affected by a Google search tweak.
Even though you it may not affect you directly, it's good to know some other challenges to online retailing, and that while gigantic, Google can affect your business.
- Brian Sonnenberg