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Monday, March 21, 2011

Continuing the Facebook discussion

The Harvard Business Review posted an interesting blog regarding some tactics for capturing new customers. Interesting growing trends (crowdsourcing and check-ins) foster even more interaction between business and customers. Check-ins, in particular, will become more popular as smartphones proliferate the market.

Additionally, Facebook will probably reach their tentacles into two other areas: online video content and ecommerce. With online video content, Facebook plans to compete with Netflix and Hulu (among others) to offer streaming video of movies and television shows. We'll see if this is just a feeler of if they aggressively pursue content rights.

On the ecommerce side, some larger retailers have created online storefronts on Facebook. JCPenney, for example, put their entire catalog on Facebook.

- Brian Sonnenberg

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