When considering to put a coupon or special on your web site, think about your offer to entice them. The offer needs to be impressive with as little strings attached as possible. It also needs to be exciting, and absolutely worth the customer's while to print the coupon or visit the store for the special.
Customers always ask: "What's in it for me?" If the offer adequately satisfies that question, they will visit your store.
So, when you're putting a coupon on your web site, think about what offer you can put up to excite your customers. None of this is new information to you, but I just thought I reinforce it.
Look for the September coupons tomorrow! If you would like to use them, you can download them from this blog.