Today, I was on the phone with a dealer who has completed a web site, and she is at tier 1 (static site) and considering a jump to tier 3 (ability to edit every page). Initially, when she signed up, she just wanted a web presence and realistically didn't have the time to update the page consistently. What changed from a couple months ago?
Well, she has a great idea. She plans to charge an employee with the task of updating her web site. She will guide the employee and proof everything before it goes "live," but it will help her keep the site fresh.
You may have already done this, but if you haven't, seriously consider it. You have enough on your plate! In some cases, you may find a trustworthy employee who can take on this task.
How much time would you have to allow for an employee to do this when they punch in each day? 30 minutes? An hour? It may be worth it.