Social media principles existed long ago

For centuries, humans have participated in 'social media' in one form or another. We've always recommended businesses or products and shared photos just in a different manner.

Harvard Business Review looked into the archives and found a 1966 study discussing the principles of "social media."

Now, the vehicle has changed. Without question, Facebook and Twitter make it easier to share and recommend certain products or brands, but social media principles have been discussed...at least four decades ago.

So, if it helps, realize that the vehicles have changed slightly (Facebook, Twitter), but social media has existed for centuries.

Do you have an app for that?

Over the past several months, many of you have asked about apps for the iPhone and other devices. While United Hardware doesn't have a specific app, many vendors do!

I just got an iPhone last night and started exploring. Perhaps you could share a few of the apps below with your customers. Here's the incomplete, short list:

Valspar 'Project Paint'
Customers can search for colors, plan a job and find a store (free app).

Scotts 'My Scotts Lawn'
This app details the Scotts lawn program and shares video tips. Customers can also keep a profile for their lawn (free app).

Weber 'On the Grill'
The app shares hundreds of recipes, and also allows customers to form a grocery list or start a grill timer (cost, $4.99). See Weber's online description.

Many, many more probably exist. In fact, you may find helpful, third-party home improvement apps not necessarily associated with vendors. Share them with your customers on your website and via social media. It'll empower your patrons and position you as the expert.

If you've found other useful apps, comment on this post and share them!

- Brian Sonnenberg