Google your store

You might be surprised what you can find on the Internet these days...or maybe not. There's a lot of information available, and it's not all correct.

Try a Google search for your store and see what shows up. You'd probably be surprised to see a lot of information on sites with which you have no affiliation. You'll see name, address, phone number, hours of operation, products and services and maybe even a review or two.

Periodically, perform a Google search for your store. See what's out there because some of it may not be correct (like your hours of operation), and if possible, you'll want to correct that information. You'll also want to monitor customer reviews that are posted on these sites and respond to them whether positive or negative.

So, Google your store and take inventory of the information available online because it's important to monitor and manage this part of your business.